Behavioral Operating System for Field Compliance

Turn every field visit into
verified compliance data.

Play for Earth layers onto your existing field rep network — turning routine visits into auditable compliance actions, verified metrics, and governance evidence.

No new headcount needed. No new infrastructure.

Verified field data Photo + geo-validated actions Audit-ready records from every visit, usable for EPR, ESG, and regulatory reporting
Zero new infrastructure Runs on existing routines Works through your sales reps, field agents, and distributor visit cycles
Behavioral incentive loops Sustained compliance at scale Drives lasting behavior change — not just one-off data collection

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The Gap We Close

FMCG brands are
flying blind on circularity

EPR regulations are tightening globally. Scope 3 reporting is mandatory.
But packaging recovery data from the last mile simply doesn't exist, until now.

📦

No visibility below the distributor

FMCG brands have zero verified data on what happens to their packaging once it leaves the warehouse. Field agents visit thousands of retailers — but none of it is captured or structured.

📋

EPR compliance is built on estimates

Extended Producer Responsibility fees are calculated on declared production — not verified recovery. Brands overpay. Regulators can't enforce. And the circular economy stays theoretical.

📉

Behavior change doesn't stick

Top-down circular commitments rarely reach frontline sales reps or retailers. Without behavioral loops, incentives, or feedback — declared goals stay declared goals.

🏗️

New infrastructure is too expensive

Building parallel collection networks is slow and costly. The people, the routes, and the touchpoints already exist — but there's no system to activate and measure them.

What We Build

The behavioral layer
that was always missing

We don't build new infrastructure.
We activate the infrastructure that already exists — existing sales reps, existing routes, existing retail relationships — and turn routine visits into structured, verified circular data.

📍

Geo-validated field actions

Every action is anchored to a GPS-verified location. No ghost visits, no fabricated compliance. Territory coverage maps build in real time.

📸

Photo verification at the point of action

Sales reps capture photographic proof of packaging collection, display compliance, and material sorting — all timestamped and stored.

🔁

Behavioral loops that make it stick

Gamified challenges, streak mechanics, and reward systems layered onto existing workflows — so behavior becomes habit, not compliance theater.

🤖

AI-powered territory intelligence

Every field action feeds an analytics layer that generates territory dashboards, recovery performance scores, and EPR audit-ready reports.

Maneka O. Field Rep · Nairobi East Territory

On route

How a visit becomes data

Five seconds. Fully auditable.

Rep checks in at the outlet GPS confirms location — no manual entry, no fraud

Geo

Rep photographs the recovery system Timestamped photo proves the retailer’s sorting setup is live and correct — not self-reported volumes

Verified

Rep logs the visit in-app Visit closes the challenge, extends the streak, updates territory score

Behavioral

Brand dashboard updates instantly Recovery rate, outlet coverage, and EPR evidence — available in real time

Insight

Result: Auditable Scope 3 recovery data. Zero new headcount.

The Operating System Architecture

Five layers that turn
visits into verified proof

🗺️

Geo-Validation

GPS anchors every action to a real location. Territory coverage maps build automatically with every visit.

📸

Photo Verification

Timestamped photos prove packaging collection, display compliance, and material sorting at the point of action.

🎯

Challenge Engine

Behavioral loops, gamified missions, and streak mechanics transform one-off actions into sustained circular habits.

💰

Incentive Layer

Performance-linked rewards create new income streams for reps and retailers — turning compliance into motivation.

📊

AI Analytics

Every data point feeds brand dashboards: recovery rates, GTI scores, Scope 3 evidence, EPR audit documentation.

Who Gains

Retailers & Informal Collectors

Cleaner sorting. More customers. Stronger ties with FMCG brands and distributors, with potential commercial perks such as better payment terms.

FMCG Brands & Bottlers

Verified Scope 3 data. Lower EPR fees through proven recovery. Auditable packaging governance for regulators.

Field Sales Reps & Distributors

Circular tasks layered onto existing routes — no extra trips. Performance points on top of existing incentives.

The Measurement Standard

Green Transformation
Index

Most sustainability tools measure what companies say.
GTI measures what they actually do — and whether it sticks
when no one is watching.

GTI = (F × 0.25) + (S × 0.20) + (A × 0.25)
+ (N × 0.15) + (D × 0.15)

F How often circular actions happen 25%

S How widely they spread across territory 20%

A How correctly materials are sorted 25%

N How engaged retailers and collectors are 15%

D How complete and clean the field data is 15%

Transformation Stages

Inactive

No field actions recorded

Declared

Commitments made, nothing verified yet

Reinforced

Actions verified, loops running

Current proof

Embedded

Actions happen without prompting

Roadmap target

Internalized

Circular behavior is self-sustaining

Proven in the Field

Real data. Real markets.
Real proof.

20K+

Verified field actions logged in Vietnam pilot

TRL 7

Technology Readiness — system prototype demonstrated in operational environment

Active markets: Vietnam, Kenya

New field headcount required to deploy

Proof Points

2025 L'Oréal Big Bang Beauty Tech Innovation Program Finalist — SAPMENA Region

Selected among top-tier circular economy innovators across South Asia, Pacific, Middle East and North Africa.

ERIA HITS4KIDS Finalist

Recognized by the Economic Research Institute for ASEAN and East Asia for behavioral innovation in sustainability.

MDX Nature Positive Accelerator

Selected for the MDX accelerator programme supporting nature-positive and circular economy ventures scaling across emerging markets.

Works Across Industries

Works Across
Industries

The same behavioral field execution engine — deployed for compliance, recovery, and verification across sectors.

📦 Circular Economy

FMCG & Packaging

Packaging recovery & EPR compliance. Turn every sales rep visit into verified recovery data, Scope 3 metrics, and audit-ready EPR evidence.

💊 Healthcare

Pharma & Medtech

Field rep compliance & visit verification. Verify healthcare worker visits, medication adherence actions, and community health routines at scale.

🌾 Agriculture

Agri & Inputs

Smallholder reach & practice verification. Confirm agronomist visits, input delivery, and good practice adoption across dispersed farming networks.

Where We Operate

Africa and Southeast Asia —
where EPR is being built.

Vietnam

Proof-of-concept market. 20,000+ verified actions logged. EPR framework actively developing.

Active

Kenya

Headquarters market. Active FMCG pipeline including Coca-Cola bottler, EABL, and Bidco Africa engagement.

Active

Tanzania

Pipeline market. EAC regulatory alignment and shared bottlers make this the natural next step from Kenya.

Pipeline

Malaysia & Thailand

Pipeline markets. EPR regulatory signals actively monitored as market entry triggers.

Pipeline

Business Model

Seat-based SaaS.
Onboarding once. Data forever.

Licensed per active user per territory.
One-time onboarding fee per territory activation.
No variable costs, no per-action charges.

Starter

Territory Pilot

$25 per user / month

For teams piloting in a single territory. Full platform access, priority onboarding support, and GTI baseline calibration included.

Up to 50 field users
Geo-validation + photo verification
Challenge engine access
Territory dashboard
GTI baseline report
Dedicated onboarding

Turn every field visit into verified compliance data.

FMCG brands areflying blind on circularity